the startup's only chance is be significantly better than incumbents. most promising early stage teams fail to conquer a market simply because their solution is not good enough to create and capture sufficient value.

we increase your p(extreme success) and decrease your p(chronic failure) by sharpening your decision-making skills & helping you solve your toughest technical/revenue problems. we'll figure out the set of controllable inputs that crack your growth puzzle and ruthlessly prioritize them.

business is all about solving problems (constraints) and decisions are how you solve problems. it really is that simple. with the ever growing abundance of noisy (motivated and unmotivated) information, decision skills have never been more vital. they are the ultimate metaskill for personal and professional success.

by sequentially identifying and alleviating the bottlenecks constraining your progress. we scan your entire context (including beliefs) and focus on the points of max leverage. to be more specific we need to understand your current state because we want to avoid premature or misplaced optimizations. rest assured we won't give lazy thinking a place to hide.

we are a deeply mathemetical company-harnessing deterministic and nondeterministic algorithims to enhance decision value is the backbone of both our service and product. we utilize the most sophisticated models to strengthen the entire decision chain.

because we genuinely care about your wellness and success. plus we've studied countless succesful and unsuccesful startups + spent years consuming, distilling, synthesizing, and implementing diverse resources from leading thinker-doers. we are honest about the uncertainty intrinsic to the underlying theory. we maintain high standards for intellectual integrity and are allergic to gimmicks. we know all the major frameworks yet are not dependent on any single one- which frees us to discover what's most adaptive for you. we don’t claim there is a right or wrong way to make decisions- just trade-offs.

often when intelligent students or employees take the leap and start a new venture survival mode kicks in, the stress/anxiety causes tunnel vision, and they start charging at a dead end until they burn out.

it usually comes down to insufficient volume of revenue generating behavior, aka having stuff to sell and people to tell. prevelant subissues include faulty assumptions, not pushing on the right areas, wasting resources reinventing the wheel, unrealisic causal models, indulging in non-pareto inputs, self-defeating beliefs, vanity metrics, naive expectations, following misleading advice, external dopamine distractions, slow adaptation, and ultimately the only lethal one: giving up.